Watch IT! issues master licenses to select investors giving them exclusive
rights to develop the Watch IT! brand in a designated country or territory.
Master franchisees can then develop the concept through Watch IT! boutiques,
multi-brand retailers, and e-businesses in their specific region. Partners
can choose whether to develop the concept directly or through
sub-franchising.
Watch IT! provides its partners with a turnkey solution which leaves master
franchisees free to devote all of their energy to promoting the concept in
their territories and running the day-to-day operations.
We provide master franchisees with the following:
Access to Top Brand Names
One of the biggest competitive advantages of becoming a Watch IT! master
franchisee is access to top brand-name watches & sunglasses. Access to
brand-names such as: Citizen, Diesel, DKNY, Fossil, Kenneth Cole, Guess,
Nike, Vestal, Nixon, Seiko, and Swatch. Your competitors will take years to
establish the reputability and buying power needed to do the same for
themselves. Each territory and location receives customized guidance and
product selections to match their specific market and achieve maximum sales
and margins.
Store Design and Construction Every Watch IT! location is allowed its own sense of style and design,
within the chain's uniform look and feel. We have a winning formula that
ensures proper execution to maximize sales. As a master franchisee, you
will have the support of our experienced staff and designers to assist you
with the details of layout, design details, construction, your first store
setup, merchandising, the grand opening, and the first few days of operating and
set up!
Initial Training, Ongoing Support and Communication
As a new master franchisee, you are entitled to a comprehensive training
program in the Edmonton head office and up-to-date operating manuals to
prepare you for all aspects of the business. You will be equipped and ready
for business development, day-to-day operations, sales and marketing, and
store administration. You'll also be offered periodic refresher courses and
an annual general meeting to reinforce Watch IT!'s winning business
practices. Frequent announcements and corporate support are essential to
keep you current on the industry trends and new product releases. You will
be encouraged and supported to stay on the pulse of the industry and be one
of the world's retail leaders.
Effective Marketing
Watch IT! will provide you will effective marketing strategies and materials
to help you become profitable and increase your market share. At the same
time, you will be encouraged to provide input and ideas. Co-op advertising
dollars from across the world are pooled to create leading marketing
campaigns.
Concept Viability
Watch IT! ensures that its retail concept stays viable over the years
through continual market research, technical and marketing improvements,
competitive analyses, and well-defined strategies for growth. Watch IT! will
work with you to ensure your territory reaches its full financial potential.
