(Toronto, ON) April 21, 2009 - The Canadian Franchise Association (CFA) named Watch It! as one of three finalists for the 2009 CFA Award in Franchising in the category of traditional franchise (franchising 3 to 10 years). The winner is to be announced on May 4, 2009 during a gala awards ceremony at the CFA National Convention in Toronto, Ontario.
The ultimate prize in Canadian franchising, the CFA Award of Excellence is given to the franchise system that has developed the strongest, most mutually rewarding relationships with its franchisees. The winning franchise system is decided based on direct feedback from the best possible source - the system's Canadian franchisees.
New this year, the CFA Award of Excellence in Franchising competition includes four categories to enable franchise systems to be rated against their peers. Entries were separated into Traditional Franchises (i.e. those with bricks and mortar locations) and Non-Traditional Franchises (i.e. mobile, home-based, etc.). Within these groups, entrants were grouped based on the length of time the franchise system has been operating (3-10 years and 11+ years). These categories better reflect the wide range of franchise opportunities in today's marketplace and create a more even playing field for the ranking of each entry. From amongst the winners in each category, the franchise system with the highest overall score is awarded the 2009 CFA Award of Excellence in Franchising.
"It's incredible to simply be named a finalist in this type of competition. It is the ultimate honour as it is our franchise owners who provide the feedback and act as judges," says Watch It! President and CEO, Darren Bondar. "The success of Watch It! is made possible through the incredible spirit of cooperation, dedication and hard work from all our franchise partners. The honour of being named a finalist is an honour for all of us!"
Other finalists for this year's Award of Excellence in the category of traditional franchise (franchising for 3 to 10 years) are the Canadian School of Natural Nutrition and PostNet Canada.
About Watch IT!
Founded in 1999, Watch It! has 17 locations and is expanding across Canada through a combination of corporate and franchise stores. Each boutique carries hundreds of unique and innovative brand name styles of watches, sunglasses, and accessories that are cutting edge and lead the worldwide industry in both technological innovation and fashion. Watch It! customers take pride in their individuality, their sense of style, and their appreciation for quality. They love the wide selection at every price point, ranging from an $18 pair of fashion sunglasses to a deluxe $1495 luxury watch.
About the Canadian Franchise Association
With almost 500 corporate members nation-wide, representing many of Canada's best-known brands, the Canadian Franchise Association is the National Voice for Canadian Franchising and works with all levels of government to ensure the development of industry-made solutions. CFA promotes ethical franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs and publications. For more information, please visit their website at www.cfa.ca.
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