Watch IT

Watch IT! Inc. Announces
the Winner of the 2008 National
'Rock UR Watch' Contest


Edmonton, Alberta September 12, 2008 - Watch IT! Incorporated announced today that it has selected the winner for its 2008 National "Rock UR Watch" Contest.

The chain of franchise and corporate stores held its first national contest calling out to customers to submit a video, essay and/or slideshow that best represent the Watch IT! brand and identity.

Our winner Alan Sukonnik grew up in Edmonton, Alberta, where he spent his formative years studying at the University of Alberta receiving a degree of Psychology and Film History. This is where his admiration for film and photography began. This passion led Alan to Toronto, where he began his career in the film industry.

During his years here, Alan has worked on over 100 commercial and film sets undertaking multiple roles and has directed music videos, commercials and short films and now runs his own film company, Muddy York Films (www.muddyyorkfilms.com). Alan combined his love of film making and Watch IT! to create a hip, and humorous winning entry. Congratulations Alan!

To view the winning entry please visit, please visit the Watch IT! website at: www.watchit.ca/rockyourwatch.html.

For his winning entry, Alan has won the following Grand Prize Package: Roundtrip airfare for two from anywhere in Canada to Calgary, Alberta and two tickets to the Lenny Kravitz concert at the Pengrowth Saddledome. Two nights hotel accommodation at the Sheraton Suites Calgary Eau Claire and $250 in spending cash. A Watch IT! Prize Pack which includes a his or her watch from Vestal and his or her Oakley sunglasses.

Founded in 1999, Watch IT! is a retail company that is expanding across Canada, the United States and worldwide through a combination of corporate stores, franchise retail stores and master franchise licenses. Each boutique carries hundreds of unique and innovative brand name styles of watches, sunglasses, and accessories that are cutting edge and lead the worldwide industry in both technological innovation and fashion.

Watch IT! is an authorized retailer of Nixon, Diesel, Fossil, DKNY, Guess, Timex, Citizen, Oakley, Seiko, Marc Ecko, Swiss Army, Swatch, Smith, Skagen, Kenneth Cole, D&G, ESQ, and Vestal watches. Watch IT! is also an authorized retailer of several brands of sunglasses including Oakley, Smith, Spy, D&G, and Versace.

For more information on Watch IT! retail stores, please visit the Watch IT! website at www.watchit.ca. For more information on Watch IT! Incorporated, please contact Darren Bondar, Founder/President, at 1.780.435.2824.

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