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Watch IT! Incorporated
Opens New Flagship
Retail Store in Toronto

Toronto, Ontario December 1, 2008 - Watch IT! Incorporated announced today that it has opened a brand new flagship retail watch and sunglasses store in the heart of Toronto on the corner of Yonge and Dundas. This high profile setting is in the world-class Toronto Life Square project that boasts the highest foot traffic in Canada.

Watch IT! stores carry hundreds of unique and innovative styles of brand name watches and sunglasses that are cutting edge and lead the worldwide industry in both technological innovation and fashion.

Watch IT! has the best selection of the latest timepieces from Nixon, Vestal, Hugo Boss, Guess, D&G, Marc Ecko, Diesel, Fossil, Skagen, Swiss Army, Seiko and more. Watch IT! carries an excellent range of sunglasses from Oakley, Spy, Rayban and Smith. Watch IT! also offers complete watch repair services.

"We couldn't be more proud of this location and have great local owners who will provide premium service for all of our customers who take pride in their individuality, their sense of style, and their appreciation for quality. Our expansion could not be possible without the support of our customers, suppliers, store owners and staff who have helped us build a successful national brand. In turn, we look forward to continuing to offer a first-class shopping experience, quality watch and sunglasses brands, and an outstanding company culture for many years to come," said Darren Bondar, President and founder of Watch IT!

Watch IT!'s timing in opening their latest boutique is perfect as the holiday shopping season is upon us. Watches are a timeless holiday gift and all Watch IT! stores carry a great range of products including the latest Nixon watches and accessories, Citizen's entire light-powered Eco-Drive collection, the full range of Oakley watches and sunglasses and an amazing selection of Diesel, Guess, Swiss Army, Seiko, and Fossil watches.

Watch IT! has 20 locations including four locations in Edmonton (Whyte Avenue, West Edmonton Mall, Edmonton City Centre, Kingsway Garden Mall), one location in Calgary (Market Mall), a store in Saskatoon, four stores in the B.C. market (Kelowna, Robson Street, Coquitlam Centre and Kitsilano) and stores across Ontario in the Niagara Fallsview Casino, White Oaks Mall in London, Bayshore Centre and Place D'Orleans in Ottawa, Square One (Mississauga) and a store in Vaughan Mills. The company also has a store in the Mall of America in the United States and two stores in India.

The company is also a leading e-tailer and sells its products across Canada and worldwide at www.watchit.ca. For further information, product inquiries or franchise opportunities, please contact Darren Bondar.

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