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        <description>View the latest news releases on Watch IT! Incorporated.</description>
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            <title>Watch IT! Announces Partnership with Canadian NASCAR Driver Joey McColm</title>
            <description>Watch IT!  is proud to announce their partnership with NASCAR's youngest star, Joey McColm for this summer's 2010 NASCAR Canadian Tire Series taking place in six provinces across Canada.</description>
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            <pubDate>Thu, 22 Apr 2010 09:06:57 -0700</pubDate>
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            <title>Watch IT! Launches Its 2009 Holiday Gift Guide</title>
            <description>Watch IT! announced the launch of its 2009 Holiday Gift Guide. The new online Gift Guide highlights the Season's most fashionable holiday gift ideas.</description>
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            <pubDate>Tue, 17 Nov 2009 08:00:06 -0800</pubDate>
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            <title>Watch IT! Inc. Opens New Calgary Location in Banker's Hall</title>
            <description>Watch IT! Incorporated announced today that it has opened its 20th retail boutique in the heart of downtown Calgary in Banker's Hall - Western Canada's premier office address.</description>
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            <pubDate>Mon, 02 Nov 2009 17:27:36 -0800</pubDate>
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            <title>Watch IT!  Founder Receives Outstanding Business Award</title>
            <description>The University of Alberta School of Retailing will name Watch IT! Founder, Darren Bondar, as the recipient of the Outstanding School of Business Alumni with a Career in the Retail Sector.  The award will be presented on October 6, 2009, in conjunction with the Henry Singer Award ceremony at the Shaw Conference Centre. </description>
            <link>http://www.watchitfranchises.com/news-10-09.html</link>
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            <pubDate>Mon, 05 Oct 2009 15:56:33 -0700</pubDate>
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            <title>Watch IT! Celebrates Its Grand Opening in Victoria</title>
            <description>Watch IT! has announced that the company will be celebrating its grand opening in Mayfair Shopping Centre in Victoria this weekend.  Events will start off with a VIP party on Friday night and great deals on everything in store all weekend, coupled with product give-a-ways and gifts with purchase.</description>
            <link>http://www.watchitfranchises.com/news-06-09.html</link>
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            <pubDate>Fri, 12 Jun 2009 18:44:21 -0700</pubDate>
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            <title>Watch IT! Celebrates Its 10 Year Anniversary with a $10,000 Cash Giveaway</title>
            <description>Watch IT! announced today that the company will be giving away $10,000 in Watch IT! gift certificates to help celebrate the company's 10-year anniversary.</description>
            <link>http://www.watchitfranchises.com/news-05-09.html</link>
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            <pubDate>Thu, 30 Apr 2009 09:30:28 -0700</pubDate>
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            <title>Watch it! Announced as Finalist for the 2009 CFA Award of Excellence</title>
            <description>The Canadian Franchise Association (CFA) named Watch It! as one of three finalists for the 2009 CFA Award in Franchising in the category of traditional franchise (franchising 3 to 10 years).  The winner is to be announced on May 4, 2009 during a gala awards ceremony at the CFA National Convention in Toronto, Ontario.</description>
            <link>http://www.watchitfranchises.com/news-04-09.html</link>
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            <pubDate>Tue, 21 Apr 2009 16:00:32 -0700</pubDate>
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            <title>Watch IT! Opens New Flagship Retail Store in Toronto</title>
            <description>Watch IT! Incorporated announced today that it has opened a brand new flagship retail watch and sunglasses store in the heart of Toronto on the corner of Yonge and Dundas. This high profile setting is in the world-class Toronto Life Square project that boasts the highest foot traffic in Canada.</description>
            <link>http://www.watchitfranchises.com/news-12-08.html</link>
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            <pubDate>Mon, 01 Dec 2008 17:05:05 -0800</pubDate>
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            <title>Watch IT!  Announces the Winner of the 2008 &quot;Rock UR Watch&quot; Contest</title>
            <description>Watch IT! Incorporated announced today that it has selected a winner for its 2008 National &quot;Rock UR Watch&quot; Contest.  The chain of franchise and corporate stores held its first national contest calling out to customers to submit a video, essay and/or slideshow that best represent the Watch IT! brand and identity.</description>
            <link>http://www.watchitfranchises.com/news-09-08.html</link>
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            <pubDate>Fri, 12 Sep 2008 15:46:30 -0700</pubDate>
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            <title>Watch IT! Opens Two New Retail Boutiques in the Ontario Market</title>
            <description>Watch IT! Incorporated announced today that it has opened two brand new retail watch and sunglass boutiques in Ontario. The chain of franchise and corporate stores opened its second location in Ottawa in Place D'Orleans at the end of June, and opened a store in Square One Shopping Centre in July to bring the chain to a total of 16 locations across Canada. Watch IT! is planning to open 6 more Canadian stores throughout 2008 and 2009. </description>
            <link>http://www.watchitfranchises.com/news-07-08.html</link>
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            <pubDate>Thu, 17 Jul 2008 10:35:57 -0700</pubDate>
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            <title>Watch IT! Opens 14th Store In Ottawa</title>
            <description>Watch IT! Incorporated has recently opened a brand new retail watch and sunglass boutique in Ottawa's Bayshore Shopping Centre. This new location brings the chain to a total of 14 stores located across Canada with additional stores set to open throughout 2008 and 2009.</description>
            <link>http://www.watchitfranchises.com/news-02-08.html</link>
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            <pubDate>Fri, 15 Feb 2008 11:45:40 -0800</pubDate>
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